When thinking about successful commercial advertisements, the first thing that comes to mind is Coke commercials. I don’t recall every watching a Coke commercial and not liking it. They always seem to have a unique creative plot behind to finding of Coke. The commercials follow all the proper elements listed in Marchand’s article; balance, proportion, movement, utility, clarity and emphasis.
On the other hand, there is one company whose commercials I can NOT stand….Geico. I’ve never understood the relationship between the plot of the commercials and the company’s products. Their commercials come off as stupid and unprofessional like to me.
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